Generations of Excellence

The WillStrong Construction & Development team shares a passion for innovation and sustainability. Our founding partners have long been synonymous with the highest standards of design, development and construction, and together they’ve generated billions in project revenue.

Our managing partners are not only business associates, but longtime friends who share a deep belief in environmental responsibility and a passion for taking residential development to a whole new level. These values are the beating heart of WillStrong.


Jason Willoughby brings extensive experience in the luxury residential space. With his degree in Business Administration from the University of Central Florida, he excels at value engineering projects through the selection of high-quality, long-lasting components and materials. Jason works directly with clients on the project budget, taking great pride in his step-by-step analysis, comprehensive explanation, and presentation of pre-construction cost estimates.


Bryan Willoughby’s fascination with construction started in childhood, as he roamed his father’s residential construction sites in Steamboat Springs, Colorado. Like his brother, Jason, Bryan has earned every stripe on his journey to where he is today. He is a vital member of our leadership team, helping WillStrong maintain cutting-edge methods, technologies, and service. Bryan is passionate about elevating luxury living with new technologies and is relentless about achieving the ultimate fit, finish, and function.


Charles Armstrong is the founder of CMA Ventures and Land. As a private investor and sixth-generation landowner of vast acreage throughout the United States, Charles’s seasoned stewardship of the land and passion for sustainable development are helping to drive the WillStrong mission. His forward-thinking conceptual approach provides unique insights on every project, and today – as a founding partner of WillStrong – Charles is pushing his horizontal land development portfolio to new heights with the introduction of vertical construction and other capabilities.


As a key part of WillStrong’s executive leadership team, Steven Griggs brings over 28 years of residential and commercial real estate development experience. Steven has the innate ability to navigate across multiple stakeholders, along with building highly motivated and successful teams. His expertise is one of the many factors that motivate developers and landowners to partner with WillStrong to achieve exceptional results.


Driven by vision, passion and proven experience, WillStrong is an industry-leading construction and development partner. The team leverages its well-earned reputation and full suite of services and relationships to deliver your project.

The WillStrong team approach brings multiple strengths, innovative solutions and most importantly the drive to tackle different obstacles brought on by every development. Our team and relationships truly separate us.


Our values have been forged by decades of powerful relationships and more than $1.5 billion in completed projects. We are focused on the long game, strong financials and sustainability while exploring cutting-edge solutions that add value to our projects. Our expertise and scalable model allow us to execute with speed in all facets of construction and development. From initial project due diligence, land planning, raising capital, design development and down the road to turning over the project, adding value at each step is key to the success of all stakeholders.


Delivering the Details

With decades of experience as an industry-leading, high-end construction company, a multigenerational landowner and a top-tier veteran developer, our character and quality are of the most importance.

That’s what we bring to each selective project we take on. In our experience, we know that it’s all about the details. Schedules must be managed daily, accepting mediocrity is challenged with our culture as we work out each aspect of our client’s project.

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